Olympic Sponsors Partners from Olympic Wi

OFFICIAL OLYMPIC SPONSORS & PARTNERS

"As for the allegedly crippling presence of advertisers and sponsors at the modern games - why, the first person to recognise the promotional possibilities of the games was not Coca-Cola, but Herodotus, who pitched up at a fifth century BC games with the sole purpose of publicising one of his works, which he read to an assembled throng at the Temple of Zeus. Shameless."
MARINA HYDE in The Guardian (2004)

from "OLYMPIC WIT" (2012)

NEW OLYMPIC QUOTES FROM LONDON 2012

Commercialism, which really took off when the Los Angeles torch relay of 1984 was sponsored, will be splattered across these Games: a product of the back-of-a-fag-packet budgeting, which has forced the organisers to chase every buck.
PAUL HAYWARD in The Telegraph

The Olympics have long been on a collision course between sustainability and hyper-commercialism. In a way, it's green versus green, the green ideas of environmentalism versus the greenbacks of corporate capitalism. Right now, Olympics bigwigs are leaning toward greenbacks, placing us on a path toward greenwashing rather than real-deal sustainability.
JULES BOYKOFF on Guardian.co.uk

Once the Olympic Games have passed, 2012 may be remembered in Britain as the year East London got branded.
FEARGUS O'SULLIVAN on TheAtlanticCities.com

OFFICIAL PARTNERS OF THE 2012 OLYMPICS

CADBURY's - Official Treat Provider (part of Nestle group]

I don't even wanna go to the olympics but I still want to buy dairy milk and try and win a ticket. Round one to you cadburys.
@Bishhh_

On news that food and water will be banned from being taken into the Olympic arenas...
Spectators not allowed to breathe own oxygen. Nestlé branded oxygen to be available inside stadiums.
DM REPORTER on Twitter

HEINEKEN - Offical Beer
Heineken, official Olympic intoxicant, a mid-strength lager taste sensation that can only be compared to drinking elite athlete's urine out of a rinsed baked bean can.
BARNEY RONAY on Guardian.co.uk

McDONALD'S - Official Restaurant

On the fledgling Olympic Park hosting a series of test events...
London 2012: Not quite an Olympic gold but a very creditable bronze ... Police dinghies cruised the canals; the landscaping is still growing in. Olympic pasty stalls were opening for business in advance of the two-storey McDonald's which is still in the undercooked stage.
TIM ADAMS on Guardian.co.uk

Want some fries with that gold medal? ... What happens if instead of supersizing some fries, you decide to supersize an entire McDonald’s? London is letting out its trousers in preparation to host the world’s biggest McDonald’s restaurant, set to open on the site of this summer’s Olympic Games.
ERICA HO on Time.com

On McDonalds being the Official Restaurant of London 2012...
Olympic food prices are hard to swallow: The long-held perception by many people abroad, is that London is rainy and overpriced, with dreadful food. In fact, it rains less in London than in either Paris or New York. But the Olympic organisers appear to be doing their best to confirm the other stereotypes.
PATRICK COLLINSON on Guardian.co.uk

PROCTER & GAMBLE - Official Personal Care & Household Products
Oral-B's official Olympic toothbrush exists because its parent company, Procter & Gamble, has a sponsorship deal enabling it to associate all its products with the Games. That's why if you look up Viakal limescale remover on a supermarket website, the famous five interlocking rings pop up alongside it. This in no way cheapens the Olympic emblem, which traditionally symbolises global unity, peaceful competition and gleaming stainless steel shower baskets.
CHARLIE BROOKER on Guardian.co.uk

Announcing sponsorship of Olympic athletes Kerri Walsh (beach volleyball) & Paula Radcliffe (athletics)...

Here at Pampers, we recognize that babies truly are champions at play and we take great pride in producing the play gear that helps to bring out babies’ unique spirit of play. We could not think of a more appropriate and exciting opportunity than the London 2012 Olympic Games to celebrate babies as the world’s littlest athletes.
KENNETH OLSON - Brand Manager at Procter & Gamble